Loading...Leadership Team
Our people define who we are. From visionary leaders to dedicated teams, every individual plays a role in shaping our success. We foster a culture of innovation, collaboration, and excellence, where talent is nurtured, ideas are valued, and achievements are celebrated. Together, we strive to push boundaries and set new standards.
Nadeem Rehmani
Chief Executive Officer
“We are a team of enthusiastic, creative people with a great learning attitude.
Our teams here share ethos and values of humility and integrity and we encourage ownership and risk-taking along with a curated culture of excellence, collaboration, and continuous improvement to achieve our goals.
We have a positive culture that we have so painstakingly built here and to help us achieve new heights. Join the Alkaram Tribe as a means of personal and professional growth.”
Junaid ur Rehman
Chief Strategy & Finance Officer
Junaid ur Rehman joined Alkaram Studio in 2022 as Head of Finance, drawn to their focus on developing emerging talent. He chose Chartered Accountancy for its career growth and corporate access, completing his articles at KPMG. He progressed rapidly, becoming Finance Manager and then Financial Controller at a retail fashion brand, before joining Alkaram. He attributes his success to hard work and his parents’ support.
“The people at Alkaram have a lot of professionalism, respect, and value to share. I, too, am here with the expertise to take the brand even further. I’m confident that my experience in the retail sector and the fashion industry will help us all grow bigger and better that much faster.”
Ashaar Saeed
Chief Human Resource Officer
Ashaar Saeed brings with his more than two decades of diverse industry experience, having worked in multiple sectors of the industry. He led comprehensive HR functions, overseeing policy development and implementation, nationwide talent and performance management, and organizational development initiatives.
Currently, Ashaar is collaborating with Alkaram Studio to design impactful HR and Administration strategies, develop policies, enhance processes, and foster transparency and collaboration within our company culture. His expertise and dedication contribute significantly to our ongoing efforts to strengthen our organizational effectiveness and employee engagement.
Nida Siddiqui
GM E-Commerce
Nida Siddiqui started off her career as a digital strategist. She decided to set foot in the E-Commerce industry after she realized that numbers, innovation and pressure on YOY entices her. What keeps her going is the continuous learning process that comes with the ongoing technological advancements along with the obligation to continuously adapt.
Nida joined Alkaram Studio back in May, 2022. She describes the culture of Alkaram Studio to be very progressive, friendly and non-toxic, as a result of which she easily gelled in it. Being a risk taker by nature, Alkaram Studio is a great fit, the culture here promotes experimenting in order to heap fruitful results.
She started her career in the E-Commerce industry in a startup and laddered up to the brand side; from structuring and developing operational procedures for the E-Business, she has had a flavor of them all. Hence, we knew that Nida Siddiqui will be a value addition and an ideal fit for the role of re-structuring and the development of Alkaram Studio’s E-business.
“The learning that comes with rapid technological advancement and the constant need to adapt to the changes in order to succeed in terms of ascending numbers, while, proficiently catering to the consumer demand, makes my job super exciting.”
Obaid Iqbal
Head of Internal Audit
Obaid commenced his professional journey in the banking domain, but subsequently made a conscious decision to switch to the fashion retail industry. His intention behind this transition was to expand his expertise and understanding by venturing into a different sector while leveraging his existing skillset. He was propelled by a strong aspiration for self-development and a yearning for transformation. Overall, his journey has taken him through various industries and roles, locally and abroad, providing him with diverse experiences and valuable skills.
Obaid joined Alkaram Studio because its organizational culture and opportunities for career and skill growth aligned with his personal values and preferences.
Urooj Ahmed
GM Marketing
With over 12 years of experience in marketing, Urooj started her career in digital marketing and progressed into a seasoned brand strategist with extensive omni-channel expertise in brand building. In her previous role as Head of Marketing Communications at Daraz Pakistan, Urooj spearheaded the successful rebranding and repositioning of Daraz. She was instrumental in preserving the brand’s essence and ensuring consistency across all channels.
Prior to joining Daraz, Urooj held key positions at prominent agencies, where she managed notable clients including Unilever, Nestle, Jazz, Coca-Cola, FrieslandCampina, and P&G. Her proficiency as an Integrated Marketing Communications (IMC) and Growth specialist is demonstrated by her adeptness in integrating online and offline channels to drive client growth and success.
Shahid Mobin
GM Information Technology
Shahid holds MBA in MIS & is a certified Project Management professional. With 24 years of experience, his professional journey includes roles with Confiz, NDure, Shoe Planet & Warid Telecom.
Shahid joined Alkaram in October 2024 and is driving digital transformation to deliver exceptional values. His focus is on leveraging cutting-edge technologies, optimizing processes and empowering teams for operational excellence.
“At Alkaram, technology is more than just infrastructure – it’s the foundation for delivering exceptional customer experiences and driving business transformation. Our commitment to customer-centricity means we prioritize innovative solutions that meet evolving needs while ensuring seamless, reliable operations.
We foster a culture of respect—for our people, our customers, and the communities we serve. With agility, we adapt to rapid changes, empowering our teams to respond swiftly and effectively. Our focus on finesse ensures that every solution is crafted with precision and excellence.
Together, we are building a smarter, more connected future of fashion retail—one where innovation meets purpose.”
Warda Saud
Head of Creative Design
Wardah began her professional journey in the fashion and textile design industry, driven by her passion for creativity and innovation. With a background from Indus Valley School of Arts & Architecture, she explored various roles in textile design, working with renowned brands like Khaadi and contributing to international projects. Her career path reflects her aspiration for growth and transformation, allowing her to gain diverse experiences and valuable skills.
Wardah joined the fashion industry because its creative landscape and opportunities for skill enhancement aligned with her personal values and professional ambitions.
Saad Ahmed
GM Retail Sales
Saad is a seasoned business professional with over a decade experience in retail. He is an IBA – Alumni and have Graduate certification in Data analytics from Durham College, Canada. He worked in leadership position at various National and Multinational Organizations; managing leading brands with different business models.
He is a motivated self-starter who has expertise in Retail Sales, Operations and Strategic business management. He is committed, pro-active and has a proven track record of managing, collaborating and motivating successful and productive teams, and thrives in highly pressurized and challenging work environment.
Saad has a long association with Alkaram Studio and used to be a part of the leadership team when Alkaram Studio started the Retail journey back in 2012. He has now rejoined the brand in January 2023 and is looking forward to take the brand to new heights.